"Esta é a hora!" A "crise" na mensagem presidencial de Ano Novo

July 2013
Trajectos;outono2013, Vol. 2 Issue 1, p45
Academic Journal
We analyse the discursive strategies used by the President of the Republic, in his New Year message, transmitted at January 1st, 2012. In order to obtain the audience's consent, Aníbal Cavaco Silva refers to various figures of rhetoric; fills the place of enunciation or with an "I", of authority, or with a "we", that seeks a share of responsibilities; draws conclusions from assumptions that he believes are automatically accepted by those to whom it is addressed; summons foreign bodies to strengthen/ legitimize his words. Apparently distanced from ideological discourse, as befits the institutional posture of enunciator, he does not hesitate to use a tone of voice and a stream of talk that makes him pass from the rational to the theatre level, to the staged.


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