TITLE

BAYER ASSETS

AUTHOR(S)
Taylor, Kathryn S.
PUB. DATE
April 1995
SOURCE
H&HN: Hospitals & Health Networks;4/5/95, Vol. 69 Issue 7, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sale of Sterling Winthrop's over-the-counter medicine business by Miles Incorporated, a subsidiary of Bayer AG of Germany. History of the use of `Bayer' as trademane for aspirin marketed in the United States; Launching by Bayer AG of a marketing campaign to make consumers aware of the tradename's distinctiveness.
ACCESSION #
9504203131

 

Related Articles

  • Miles takes on the Bayer name.  // Packaging Digest;Apr95, Vol. 32 Issue 5, p2 

    Reports on the changeover in labels on aspirin and other drugs hitherto marketed under the `Miles' brand to the `Bayer' trademark. Acquisition by Miles Incorporated of `Bayer' trademark from Sterling Winthrop Corporation; Changeover schedule.

  • Major campaign bolsters Bayer aspirin relaunch. Snyder, Karyn // Drug Topics;3/20/95, Vol. 139 Issue 6, p42 

    Reports on the marketing campaign launched for Bayer aspirin aimed at better communicating the product line's effectiveness to prevent disease as well as relieve pain. Advertising campaign; Miles Inc. as manufacturer of the Bayer aspirin for its parent company, Bayer AG.

  • Bayer regains name in North America. Breskin, Ira // Chemical Week;9/21/1994, Vol. 155 Issue 10, p10 

    Reports on Miles Inc.'s assumption of the name of its parent company Bayer which acquired American rights to the name, trademark and logo. Goal behind the change in name; Bayer's loss of rights to its American trademark in 1918; Benefits of the name-change for the company; Other developments...

  • What's next? Maalox plus melatonin?  // Consumer Reports;Jul96, Vol. 61 Issue 7, p6 

    Focuses on Bayer's release of its aspirin/calcium product. Breakdown of each tablet's components; Role of aspirin in reducing the risk of heart attacks in men; Price.

  • Aspirin: a natural remedy turned pharmaceutical milestone. Lawrence, Leah // Hem/Onc Today;7/10/2009, Vol. 10 Issue 13, p32 

    This article traces the history of Bayer's aspirin, as well as its transition from natural remedy to a commercial drug.

  • Bayer's `wonder drug' ingredient already 100 years old; scientific studies may find additional... Lozano, Diana I. // Caribbean Business;2/12/1998, Vol. 26 Issue 6, p30 

    Looks at Bayer Group, a chemical and pharmaceutical company, which is based in Leverkusen, Germany. Information on aspirin which is the first major drug marketed as a tablet; Information on what the Consumer Care Division of the Bayer group manufactures; Detailed information on the ingredients...

  • Bayer: What's in a name?  // Consumer Reports on Health;Jun96, Vol. 8 Issue 6, p62 

    Focuses on the immediate relief given by Bayer AG's aspirin for headache.

  • Pill of the Century. WOOD, ANDREW // Chemical Week;3/24/1999, Vol. 161 Issue 11, p64 

    Reports on the 100th year celebration of Bayer for its acetysalicylic acid, better known as aspirin. Sales of aspirin per year; Action taken by the company to celebrate; Uses of aspirin.

  • Multisource management.  // Drug Topics;11/7/94, Vol. 138 Issue 21, p25 

    Reports on the international management group formed by Schein Pharmaceutical and Miles Inc. to support the multisource operations of Bayer AG and Schein outside the United States.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics