TITLE

BAYER ASSETS

AUTHOR(S)
Taylor, Kathryn S.
PUB. DATE
April 1995
SOURCE
H&HN: Hospitals & Health Networks;4/5/95, Vol. 69 Issue 7, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sale of Sterling Winthrop's over-the-counter medicine business by Miles Incorporated, a subsidiary of Bayer AG of Germany. History of the use of `Bayer' as trademane for aspirin marketed in the United States; Launching by Bayer AG of a marketing campaign to make consumers aware of the tradename's distinctiveness.
ACCESSION #
9504203131

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics