Taylor, Kathryn S.
April 1995
H&HN: Hospitals & Health Networks;4/5/95, Vol. 69 Issue 7, p76
Trade Publication
Reports on the sale of Sterling Winthrop's over-the-counter medicine business by Miles Incorporated, a subsidiary of Bayer AG of Germany. History of the use of `Bayer' as trademane for aspirin marketed in the United States; Launching by Bayer AG of a marketing campaign to make consumers aware of the tradename's distinctiveness.


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