TITLE

Major campaign bolsters Bayer aspirin relaunch

AUTHOR(S)
Snyder, Karyn
PUB. DATE
March 1995
SOURCE
Drug Topics;3/20/95, Vol. 139 Issue 6, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign launched for Bayer aspirin aimed at better communicating the product line's effectiveness to prevent disease as well as relieve pain. Advertising campaign; Miles Inc. as manufacturer of the Bayer aspirin for its parent company, Bayer AG.
ACCESSION #
9505222532

 

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