TITLE

Encouraging entrepreneurial activity in multinational corporations

AUTHOR(S)
Birkinshaw, Julian
PUB. DATE
May 1995
SOURCE
Business Horizons;May/Jun95, Vol. 38 Issue 3, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the role of the national subsidiary in multinational corporations (MNC). Organizational response of MNCs to changes in customer demands; Development of a group of global managers; Disadvantages of the world mandate strategy.
ACCESSION #
9506080165

 

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