TITLE

Unqualified success?

PUB. DATE
January 1995
SOURCE
Marketing Tools;Jan/Feb95, Vol. 2 Issue 1, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey on the use of technology in marketing communications conducted by the Business Marketing Association. Establishment of computerized system for capturing and managing inquiries generated by marketing activities; Percentage of inquiries that turn out to be real prospects for companies; Reporting of sales from leads; Follow-ups.
ACCESSION #
9508072626

 

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