Julio Cesar Chavez joins Coors in fight against illiteracy

September 1995
Hispanic Times Magazine;Aug/Sep1995, Vol. 16 Issue 4, p28
Reports on Hispanic boxer Julio Cesar Chavez's endorsement of Coors Brewing Co.'s `Literacy Pays' campaign in the Unites States. Efforts by Coors to raise awareness about literacy problem; Number of people that have benefited from literacy services launched by Coors; Advantages for businesses of literacy programs; Chavez's insights on importance of education.


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