The Masco fiasco

Reingold, Jennifer
October 1995
FW;10/24/95, Vol. 164 Issue 22, p32
Focuses on the problems facing Richard Manoogian, chairman and chief executive of the $4.5 billion-in-revenues Masco Corp. Fateful decision to get into the home furnishing business in 1986 and finally selling or spinning off the furnishing unit; The need to regain trust of the stockholders; Aims of returning to the company's past glory as a market-leading building products company. INSET: Treading water, by J.R..


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