Gold rush in cyberspace

Sussman, Vic; Pollack, Kenan
November 1995
U.S. News & World Report;11/13/95, Vol. 119 Issue 19, p72
Considers how business has discovered the Internet. Dawn of new commercial era in which a single medium combines elements that were once conveyed separately--video, graphics, text and voice; How firms will be transformed; Major obstacles for firms trying to sell on the World Wide Web; The challenge of enticing buyers. INSETS: An introduction to cyberspace;After this, the mall is way cool, by Margaret Mannix.


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