TITLE

FSN talker offers up damn good promo spots

AUTHOR(S)
Grossman, Andrew
PUB. DATE
March 2003
SOURCE
Hollywood Reporter -- International Edition;3/11/2003, Vol. 377 Issue 37, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
U.S. sports television network Fox Sports Net (FSN) launched the “Best Damn Sports Show Period,” (BDSSP) in mid-2001 as a low-cost show that its regional networks could fit around their regular sports events, either in primetime or in late-night. While the show had a rough start, it has since gained respectability and advertisers are paying attention. One reason for advertiser interest is a concept called “immersion advertising,” in which BDSSP incorporates sponsors' products into the body of the show. FSN found that sponsors liked the idea. This concept is step towards blurring the line between entertainment and advertising in an era of TiVo and 200 channels..
ACCESSION #
9535333

 

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