TITLE

FSN talker offers up damn good promo spots

AUTHOR(S)
Grossman, Andrew
PUB. DATE
March 2003
SOURCE
Hollywood Reporter -- International Edition;3/11/2003, Vol. 377 Issue 37, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
U.S. sports television network Fox Sports Net (FSN) launched the “Best Damn Sports Show Period,” (BDSSP) in mid-2001 as a low-cost show that its regional networks could fit around their regular sports events, either in primetime or in late-night. While the show had a rough start, it has since gained respectability and advertisers are paying attention. One reason for advertiser interest is a concept called “immersion advertising,” in which BDSSP incorporates sponsors' products into the body of the show. FSN found that sponsors liked the idea. This concept is step towards blurring the line between entertainment and advertising in an era of TiVo and 200 channels..
ACCESSION #
9535333

 

Related Articles

  • Fox Sports specialty: product 'immersion' LINNETT, RICHARD; HALLIDAY, JEAN // Advertising Age;1/20/2003, Vol. 74 Issue 3, p3 

    The article reports that two television programs of U.S.-based Fox Sports Net Inc. have signed product placement deals. "The Best Damn Sports Show Period" has recently embarked on a partnership with Ford Motor Co.'s Lincoln Aviator. While the "Road to the SuperBowl" has signed Snapple Beverage Corp.

  • Running with scissors. Dempsey, John // Variety;6/16/2008, Vol. 411 Issue 5, p4 

    The article reports on the annual rock-paper-scissors championship being held and televised in Las Vegas, Nevada. Promoted by producer Matti Leshem, ESPN Sports Inc. has purchased and will broadcast one hour of the tournaments highlights on the Fox Sport Network (FSN), during the "Best Damn...

  • Spot the difference. Pennington, Adrian // Media Week;10/6/2009, Issue 1228, p22 

    The article predicts that television programmes with paid-for product placements may be the norm in 2010 based on the easing of restrictions on embedded marketing. It notes that the advertising industry are already working on the mechanics of product placement and its expected revenues estimated...

  • That's sell-o-tainment. Edelson, Sahron // WWD: Women's Wear Daily;4/26/1994, Vol. 167 Issue 80, p16 

    Reports on the development of television programs that focus on selling of products. MDR Transmedia Communications' production of a program for syndication called `The Brand New You'; Entertainment news show that focus on upcoming film and TV productions; Barbour Langley Programs' `Bargain...

  • Extended TV Seasons Beg More Marketing.  // Television Week;5/19/2008, Vol. 27 Issue 16, p8 

    The author comments on the 2008 upfront advertising presentations in New York City. It was noted that this year's upfronts were just a combination of low-key sales meetings, NBC's experimental "Experience," a walk-through exhibit that highlighted NBC Universal's multiple media, and the...

  • 'Better' Gets Bigger. Bachman, Katy // MediaWeek;10/11/2010, Vol. 20 Issue 36, p34 

    The article discusses "Better," a daytime television program produced by Meredith Corp., focusing on its syndication finance and marketing of national television advertising.

  • THEY'VE GOT GAME. Dempsey, John // Daily Variety;11/02/2000, Vol. 269 Issue 44, p4 

    Reports that advertising agency BBDO has signed a deal with New York-based television programming supplier Bombo Sports & Entertainment in a bid to lure clients into becoming more involved in sports documentaries from pre-production through final editing. Goal to integrate the brand messages of...

  • Mastering the game.  // Advertising Age;2/3/1997, Vol. 68 Issue 5, p26 

    The article comments on the advertisements shown during the television broadcast of the 1997 Super Bowl. According to the author, the advertising agencies seemed to be trying too hard that most of the commercials shown during the Super Bowl are entertaining but failed to make consumers remember...

  • MTV Goes for Quick Strikes via Twitter. Crupi, Anthony // Adweek;5/31/2010, Vol. 51 Issue 22, p8 

    The article examines television advertising and corporate sponsorships linked to the MTV Movie Awards, a motion picture awards presentation to be broadcast on the cable television network MTV on June 6, 2010. The use of integrated marketing by the network and the program's sponsors, particularly...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics