FSN talker offers up damn good promo spots

Grossman, Andrew
March 2003
Hollywood Reporter -- International Edition;3/11/2003, Vol. 377 Issue 37, p14
U.S. sports television network Fox Sports Net (FSN) launched the “Best Damn Sports Show Period,” (BDSSP) in mid-2001 as a low-cost show that its regional networks could fit around their regular sports events, either in primetime or in late-night. While the show had a rough start, it has since gained respectability and advertisers are paying attention. One reason for advertiser interest is a concept called “immersion advertising,” in which BDSSP incorporates sponsors' products into the body of the show. FSN found that sponsors liked the idea. This concept is step towards blurring the line between entertainment and advertising in an era of TiVo and 200 channels..


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