TITLE

The Post-Statin World

AUTHOR(S)
Trahan, Ronald C.
PUB. DATE
April 2003
SOURCE
Pharmaceutical Executive;Apr2003, Vol. 23 Issue 4, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the need for drug marketing firms to study the possibilities in cardiovascular treatment in order to prepare drug efficacy communication strategies for therapeutic promotions. Opportunities in metabolic syndrome studies; Metrics for the diagnosis, progression and prognosis of cardiovascular diseases; Campaign for collaboration between drug and biotechnology companies.
ACCESSION #
9539973

 

Related Articles

  • Cerivastatin: marketing discontinued.  // WHO Drug Information;2001, Vol. 15 Issue 2, p77 

    Reports on the decision of the manufacturer of cerivastatin sodium (Baycol) to discontinue the marketing and distribution of cerivastatin in the United States. Post marketing reports of muscle weakness and rhabdomyolysis; Rare cases of rhabdomyolysis with all statins.

  • Under legal fire, Miles ends drug switch payments. Ukens, Carol // Drug Topics;4/25/94, Vol. 138 Issue 8, p26 

    Reports on the agreement between the attorneys-general of 11 states and Miles Inc. on the termination of Miles' reimbursement program that paid pharmacists for each patient agreeing to switch to Adalat CC. Features of the program; Reaction by Miles Inc.; Alleged violation of consumer protection...

  • Unqualified success?  // Marketing Tools;Jan/Feb95, Vol. 2 Issue 1, p34 

    Presents the results of a survey on the use of technology in marketing communications conducted by the Business Marketing Association. Establishment of computerized system for capturing and managing inquiries generated by marketing activities; Percentage of inquiries that turn out to be real...

  • Reaching the C people. Johnson, Phil // Communication World;Mar1996, Vol. 13 Issue 3, p14 

    Discusses the importance of communicating at the executive level for marketing. Prerequisites of successful marketing; Standard for communicating with executives; Sales model; Tactics in developing programs to reach senior-level executives in an organization.

  • The serendipity factor can make it happen. Brandsdorfer, Ron // Communication World;Feb/Mar98, Vol. 15 Issue 3, p27 

    Discusses how companies can capitalize on the concept of serendipity communication to promote their products and services. Pros and cons of serendipity communication; Case of a small firm who used serendipity communication to promote its services; Tips for market research.

  • Effective feedback reflects where you are, where you should be. Booher, Dianna // Business Press;05/08/98, Vol. 11 Issue 2, p15 

    Gives advice on how to use feedback, a marketing communication tool, in assessing the position and direction of a business enterprise. Solicitation of feedback; Difference between feedback and advice; Analysis and evaluation of the comments; Importance of acting out solutions.

  • Local shop makes good: Alcone spreads out. deYong, Jim // Orange County Business Journal;01/13/97, Vol. 20 Issue 2, p9 

    Presents information relating to marketing and the media, in California. Impact of Alcone Marketing's acquisition of Gaskell Associates; Details on the deal; Information on Marie Callender's website.

  • How to get people to pay attention to your business. West, Mike // San Diego Business Journal;06/16/97, Vol. 18 Issue 24, p19 

    Opinion. Gives information on effective communication, focusing on how to sell your business successfully. Importance of the marketing messages; Suggestions on how to increase sales volume and average profit per sale; What may be revealed by demographic patterns; Information on advertising.

  • Sold on achieving perfect pitch. Lewis, Richard // Management Today;Jun95, p98 

    Explains why impact of a single style of product presentation vary from country to country. Cultural and language differences; Listening habits of the customers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics