TITLE

Sharper scrutiny of TV sponsorship

AUTHOR(S)
Benady, David
PUB. DATE
April 2003
SOURCE
Marketing Week;4/3/2003, Vol. 26 Issue 14, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for restructuring of television sponsorship. Development of brand awareness; Growth of broadcast sponsorship; Assessment of the research methods.
ACCESSION #
9555651

 

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