The Five Pillars of Extraordinarily Successful marketing Pillar II: Branding

Titens, Sherman
January 2014
Voice of Experience;2014, Vol. 25 Issue 4, p6
The article focuses on branding as part of marketing of a law firm. Topics discussed include the importance of brand to ensure client loyalty during client acquisition or retention, features and benefits that need to address the needs of the clients, and the need to ensure commitment of clients. Also mentioned are the importance of strong brand message that could contribute to the business success.


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