Facebook launches mobile ad network

Parsons, Russell
May 2014
Marketing Week (Online Edition);5/ 1/2014, p10
Trade Publication
The article reports on a mobile advertising network launched by social media site Facebook that will let marketers to advertise within other people's applications and target consumers using information on demographics, interests and likes pulled from its users, as of May 2014. Topics covered include a plan by Facebook to offer brands targeting options based on its considerable pool of information and to claim a bigger share in the fast growing mobile advertising network.


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