TITLE

The ins and outs of marketing in the digital age

AUTHOR(S)
Cody, Judy Chang
PUB. DATE
April 2014
SOURCE
Chain Drug Review;4/28/2014, Vol. 36 Issue 7, p116
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the peculiarities of marketing in the digital age. Topics include the impact of digital technology on the marketing of consumer packaged goods (CPG), factors affecting the marketing of goods and services in digital technology including experience, product engagement and value equation and suggestions on best practices of marketing in digital technology including creation of a promise, interception on the path to purchase and measurement of performance, as of April 2014.
ACCESSION #
95911701

 

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