TITLE

Reaching the C people

AUTHOR(S)
Johnson, Phil
PUB. DATE
March 1996
SOURCE
Communication World;Mar1996, Vol. 13 Issue 3, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of communicating at the executive level for marketing. Prerequisites of successful marketing; Standard for communicating with executives; Sales model; Tactics in developing programs to reach senior-level executives in an organization.
ACCESSION #
9603061733

 

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