TITLE

Why don't you shut up?

AUTHOR(S)
Campbell, Sheila
PUB. DATE
March 1996
SOURCE
Marketing News;3/25/96, Vol. 30 Issue 7, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the value of silence in developing the creative process in advertising. According to the author, creative thinking is a habit of mind, in the same way that analytical thinking is. Recent research done for the U.S. National Institutes of Mental Health indicates that talking inhibits intuitive and creative problem solving but does not affect thinking about logical problems. In other words, silence is important for creative thinking. Working in silence is much more likely to result in a wide divergence of ideas and alternatives, often in a shorter period of time.
ACCESSION #
9603276874

 

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