Campaign '96: Rating the media

Budiansky, Stephen
April 1996
U.S. News & World Report;4/8/96, Vol. 120 Issue 14, p29
Rates media coverage in the 1996 presidential campaign. Criticism of the press' coverage of microscopic or illusory changes in candidate standings; Less coverage of issues and more spurious predictions than in previous years; Average length of the candidates' sound bites; Negative reporting of candidates' negativity, which was more negative than candidates' actual negative campaigning itself.


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