TITLE

Green alliances: Strategic relations between businesses and environmental groups

AUTHOR(S)
Stafford, Edwin R.; Hartman, Cathy L.
PUB. DATE
March 1996
SOURCE
Business Horizons;Mar/Apr96, Vol. 39 Issue 2, p50
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the importance for business establishments to foster partnerships with environmental groups. Responsibility of businesses to cooperate with environmental causes; Advantages of environmental alliances for corporations; Case examples illustrating the challenges and benefits experienced by businesses with environmental links.
ACCESSION #
9604080510

 

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