TITLE

THE CMO'S GUIDE TO THE 2014 TV UPFRONTS

AUTHOR(S)
Poggi, Jeanine
PUB. DATE
May 2014
SOURCE
Advertising Age;5/12/2014, Vol. 85 Issue 11, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents forecasting on the 2014 television upfronts, the advanced sales of television and cable television advertising for the 2014-2015 television season. Forecasts that advertising rates will increase by as much as seven percent for broadcast and five percent for cable advertising are contrasted with an overall decline in ratings of television programs.
ACCESSION #
96052938

 

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