TITLE

Campaign styles are changing

PUB. DATE
August 1996
SOURCE
USA Today Magazine;Aug96, Vol. 125 Issue 2615, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers observations from David Procter, head of Kansas State University's Speech Department, on male and female campaign styles. How political campaigning has evolved to the point where tha campaign itself is more important than the candidate's gender; Merger of masculine and feminine communication styles; Culture stereotypes in the United States; Negative campaigning.
ACCESSION #
9608067509

 

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