TITLE

Ford, Chrysler revamp their marketing staffs

AUTHOR(S)
Halliday, Jean
PUB. DATE
September 1996
SOURCE
Advertising Age;9/16/1996, Vol. 67 Issue 38, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Tells that Ford Motor Company and Chrysler Corporation are changing top and mid-level marketing and advertising staff as they fine-tune their brand management structures. Details on changes made at the Ford Division; Number of changes Chrysler made in August 1996 to its staff; Delays in media-buying decisions.
ACCESSION #
9609207844

 

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