Ford, Chrysler revamp their marketing staffs

Halliday, Jean
September 1996
Advertising Age;9/16/1996, Vol. 67 Issue 38, p51
Trade Publication
Tells that Ford Motor Company and Chrysler Corporation are changing top and mid-level marketing and advertising staff as they fine-tune their brand management structures. Details on changes made at the Ford Division; Number of changes Chrysler made in August 1996 to its staff; Delays in media-buying decisions.


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