Ford, Chrysler revamp their marketing staffs

Halliday, Jean
September 1996
Advertising Age;9/16/1996, Vol. 67 Issue 38, p51
Trade Publication
Tells that Ford Motor Company and Chrysler Corporation are changing top and mid-level marketing and advertising staff as they fine-tune their brand management structures. Details on changes made at the Ford Division; Number of changes Chrysler made in August 1996 to its staff; Delays in media-buying decisions.


Related Articles

  • Workers wanted--lots of them. Smith, Brett C. // Automotive Production;May96, Vol. 108 Issue 5, p20 

    States that Chrysler Corporation, Ford Motor Company and General Motors are seeking employees, since they will be faced with the problem of workforce attrition, caused by retirement. Estimated number of permanent leaves of the three combined by 2003; Statistical information of the employees at...

  • Stallkamp's plan: Team play, no radical changes. Kisiel, Ralph // Automotive News;12/22/1997, Vol. 71 Issue 5745, p3 

    Focuses on Tom Stallkamp, president of Chrysler Corp. as of January 1, 1998. His management plans, including meetings with his three executive vice presidents; Stallkamp's career highlights; Comments by Stallkamp on quality, retail changes, benchmarking, and management style.

  • Another GM alum in top Chrysler ranks.  // Ward's Auto World;Aug94, Vol. 30 Issue 8, p9 

    Reports on the appointment of Gary Henderson as vice president of international manufacturing for Chrysler Corp. by chairman Robert J. Eaton.

  • Chrysler's `Mr. Inside' Gardner, Greg // Ward's Auto World;Mar96, Vol. 32 Issue 3, p121 

    Focuses on Trevor Creed, a designer with the Chrysler Corporation. Background information on Creed; Comments by key persons; Opinions of Creed.

  • 500 at Chrysler agree to retire. Jackson, Kathy // Automotive News;10/31/1994, Vol. 69 Issue 5576, p1 

    Reports that about 500 Chrysler Corp. salaried employees have accepted a special company offer to take early retirement by the end of 1994.

  • Stallkamp: New-era leader. Kisiel, Ralph; Chappell, Lindsay; Farhi, Stephane // Automotive News;12/8/1997, Vol. 71 Issue 5743, p1 

    Reports on Chrysler Corp.'s choice of Tom Stallkamp as its next president. Stallkamp's current position as executive vice-president of procurement and supply at Chrysler; How supplying partners are helping Chrysler cut costs; News of other employee moves.

  • Chrysler searches for new breed of blue-collar workers. Bohn, Joseph // Automotive News;7/11/1994, Vol. 68 Issue 5560, p4 

    Reports that Chrysler Corp. has started hiring the next generation of sophisticated blue-collar employees that the company says will propel it past the Japanese competitors. Competitors' plants visited by Chrysler executive vice president of manufacturing Dennis Pawley; Average age of a Chrysler...

  • UAW votes at Chrysler. Kisiel, Ralph // Automotive News;12/22/1997, Vol. 71 Issue 5745, p1 

    States that Chrysler Corp. workers with UAW Local 51 will vote again on the plans for a V-6 engine plant in Detroit, Michigan. The engine to be used in the 2001 model year Jeep Cherokee; An issue being the loss of propulsion-shaft jobs won during a strike in the spring of 1997.

  • Paradox becomes orthodox: The new management challenge of the '90s. Miller Jr., Robert S. // Vital Speeches of the Day;10/1/90, Vol. 56 Issue 24, p756 

    Presents a speech by Robert S. Miller Jr., Vice Chairman of Chrysler Corp., delivered at the University of Michigan Management Briefing Seminar, on August 8, 1990. Management challenges; The need for better service for consumers; Paradoxes that exist.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics