the birth of digital commerce

Stipp, David; Goldblatt, Henry
December 1996
Fortune;12/9/1996, Vol. 134 Issue 11, p159
Focuses on the issue of digital commerce. Problems with shopping in cyberspace; Why 1997 may mark a turning point for online consumers; Secure electronic transaction (SET), a standard protocol for credit card purchases on the World Wide Web; Fraud-resistant offerings; Digital identification; Brokers that carve niches by bringing sellers and buyers together in novel ways; Examples including Amazon.com Books, Auto-by-Tel and Yellow Pages Online.


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