TITLE

WB fighting for kids with program ploy

AUTHOR(S)
Schneider, Michael
PUB. DATE
October 1996
SOURCE
Electronic Media;10/21/96, Vol. 15 Issue 43, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that The WB has announced its `Big Kids Go First' campaign which aims to lure older kids to watch television on Saturday mornings. Attempts to fight declines in ratings; Rescheduling of superhero/action cartoons; Comments from Jamie Kellner, head of WB.
ACCESSION #
9611260960

 

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