TITLE

Columbia tries again to crack Chicago market

AUTHOR(S)
Japsen, Bruce
PUB. DATE
November 1996
SOURCE
Modern Healthcare;11/04/96, Vol. 26 Issue 45, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the methods used by Columbia\HCA Healthcare Corporation to get into the Chicago health care market. Company's executives and their roles; Organizational and market entry tactics.
ACCESSION #
9612096258

 

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