TITLE

Nestle ads turn ugly

PUB. DATE
December 1996
SOURCE
Advertising Age's Euromarketing;12/03/96, Vol. 10 Issue 13, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the campaign slogan of Nestle's for the relaunch of its's Chokito chocolate bar. Who the campaign slogan comes from; Comments from Karl Leuteneggery, group product manager for confectionary at Nestle Hungaria.
ACCESSION #
9612161448

 

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