Nestle ads turn ugly

December 1996
Advertising Age's Euromarketing;12/03/96, Vol. 10 Issue 13, p3
Trade Publication
Focuses on the campaign slogan of Nestle's for the relaunch of its's Chokito chocolate bar. Who the campaign slogan comes from; Comments from Karl Leuteneggery, group product manager for confectionary at Nestle Hungaria.


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