TITLE

The importance of native advertising

AUTHOR(S)
NEWMAN, BRUCE
PUB. DATE
June 2014
SOURCE
Westchester County Business Journal;6/9/2014, Vol. 50 Issue 23, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers the author's insights on the impact of Facebook, a social media site, on native and paid advertising as the company changes its search and newsfeed algorithm to earn greater profits.
ACCESSION #
96523282

 

Related Articles

  • Facebook introduces more video ads.  // Web User;5/7/2014, Issue 344, p9 

    The article reports on the announcement by Facebook Inc. that it will add more video advertisements in the News Feed feature of Facebook, with the commercials playing automatically, focusing on its impact on Facebook users.

  • Opinion: Demystifying Facebook Exchange. What does it mean for you?  // New Media Age (Online Edition);11/6/2012, p5 

    The author discusses the launch of the FBX, an advertisement purchasing approach, by Facebook Inc. in September 2012. He says that the new system accounts for a small share of the company's overall budget for advertising. He believes that the technology can be beneficial to the business...

  • Facebook overhauls ad strategy for brands. Joseph, Sebastian; McEleny, Charlotte // New Media Age (Online Edition);3/1/2012, p16 

    The article presents information on the plans of Facebook Inc., to transform both the content and placement of advertisements (ads) on the site, in order to appeal to advertisers ahead of its stock market flotation. Among the first global brands to employ the format are Manchester United, Dove...

  • Facebook overhauls ad strategy for brands. Joseph, Sebastian; McEleny, Charlotte // New Media Age (Online Edition);3/1/2012, p17 

    The article presents information on the plans of Facebook Inc., to transform both the content and placement of advertisements (ads) on the site, in order to appeal to advertisers ahead of its stock market flotation. Among the first global brands to employ the format are Manchester United, Dove...

  • Facebook culls ads.  // Advertising Age;6/10/2013, Vol. 84 Issue 23, p3 

    The article reports that the Internet industry company Facebook is reducing the number of formats for Internet advertising on its Website, particularly the use of sponsored stories, or longer form advertising.

  • Medium of the Year: Facebook.  // Campaign;12/12/2014, p1 

    After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.

  • Facebook Redesigns Feeds to Give More Value to Advertisers.  // Economic Review (05318955);Apr2013, Vol. 44 Issue 4, p12 

    The article informs that social networking firm Facebook is redesigning its website to include bigger photos and provide advertising within a user's newsfeed in its effort to create value for advertisers.

  • Facebook drops Reach Generator ads to 'simplify ad offering'. McEleny, Charlotte // New Media Age (Online Edition);9/17/2012, p4 

    The article focuses on the move of Facebook Inc. to expand the targeting opportunities of Page Post advertisement which allows advertisers to select to increase the reach. It notes that Facebook drops the Reach Generator product to help brands gain a big guaranteed spike in reach for its posts,...

  • Worries Grow Over Facebook Ad Overload. Sloane, Garett // Adweek;11/25/2013, Vol. 54 Issue 42, p10 

    The article examines concerns among advertising executives that social media company Facebook Inc. is selling so much Internet advertising on its Website that the advertising is losing its effectiveness.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics