TITLE

A shot in the dark

AUTHOR(S)
Furber, Rob
PUB. DATE
April 2003
SOURCE
Precision Marketing;4/11/2003, Vol. 15 Issue 26, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Suggests strategies to improve response rates in direct mail marketing. Targeting under-mailed regions; Taking a multi-channel approach prior to investing in a full direct marketing strategy; Use of door-drop marketing to target lesser-mailed areas.
ACCESSION #
9653932

 

Related Articles

  • Creative marketing: improve your direct mail response. Pollack, Irwin // Fort Worth Business Press;1/3/2005 Agenda, Vol. 18, p25 

    Presents information on a research by the Direct Marketing Association on the factors that affect the response of consumers to direct mail campaigns. Importance of having a list of customers to marketing response rate; Strategies to increase response rate of consumers to direct marketing;...

  • The Insert Media and the Message. Del Franco, Mark // Catalog Age;Sep2004, Vol. 21 Issue 10, p27 

    Presents information on the use of insert media by mailers. Response rates to the catalog; Costs for insert media; Reasons for the reluctance of some catalogers to use insert media.

  • The Hidden Gems in E-mail Responses. Magill, Ken // Direct;7/1/2006, Vol. 18 Issue 8, p46 

    This article examines the significance of overseeing messages from those who do not buy and handling customer communications in electronic mail marketing. Too many direct marketers are missing chances to capitalize on responses from electronic mail recipients. Electronic mail response management...

  • First past the post. Blyth, Alex // Director;Aug2006, Vol. 60 Issue 1, p35 

    The article offers observation on the direct mail marketing industry in China. According Christopher Reiterman, managing director of Ogilvy One, direct marketing is entirely new concept in the country. It is not taught in any of the universities, so they have to hire people who understand...

  • SUEDE DEBUTS WITH SOFT OFFER AND SLEEK STYLE. Hamill, Meghan // Circulation Management;Jan/Feb2005, Vol. 20 Issue 1, p30 

    Presents information on the debut promotion of the magazine "Suede," in January 2005 that targeted fashion devotees looking for a magazine with an African-American sensibility. Teaser of the sales letter; Subscription cost; Response rate of the promotion.

  • DM confidence mounts. Miller, Rachel // Marketing (00253650);7/10/2003, p23 

    The article focuses on prospects of direct marketing. With faith in the global economy lacking, consistent growth of direct marketing is proving encouraging. Direct marketing is the one sector of the marketing industry that has consistently remained buoyant. Some dramatic changes is seen in the...

  • Telesurveys: A direct mail tune-up technique. Lowenstein, Joanna // Folio: The Magazine for Magazine Management;2000 Source Book, Vol. 29, p134 

    The article highlights the increasing use of telesurveys by circulators as a way of improving their direct-mail response. Due to the decline of newsstand sales and the struggle of magazines to make ratebase, circulators are pressured to innovate. One method of improving direct-mail response that...

  • Visionaries Do Exist in the DR Market.  // Response;Sep2004, Vol. 12 Issue 12, p36 

    Presents various opinions of direct response (DR) professionals on the changes in the DR industry.

  • Marketing Abstracts. Keating, Shirley // Marketing News;4/16/1990, Vol. 24 Issue 8, p26 

    The article presents abstracts of several articles related to marketing published in various journals. The article "Developing and Protecting Profitable Customer Relationships" focuses on customer relationships. It is argued that the key to building a strong bond with customers is developing...

Share

Read the Article

Other Topics