Disney joins Change4Life for kids exercise push

Parsons, Russell
June 2014
Marketing Week (Online Edition);6/16/2014, p7
Trade Publication
The article reports that Public Health England (PHE) will launch on July 15, 2014 a television (TV), print, online, experiential and online social media campaign featuring Disney animated characters as part of PHE's long-running anti-obesity drive Change4Life. Topics discussed include the campaign aiming to encourage kids to exercise during the summer holidays. Also mentioned is Change4Life previously running initiatives with consumer goods firm Unilever, Asda Stores and beverage brand Pepsi.


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