TITLE

Disney joins Change4Life for kids exercise push

AUTHOR(S)
Parsons, Russell
PUB. DATE
June 2014
SOURCE
Marketing Week (Online Edition);6/16/2014, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Public Health England (PHE) will launch on July 15, 2014 a television (TV), print, online, experiential and online social media campaign featuring Disney animated characters as part of PHE's long-running anti-obesity drive Change4Life. Topics discussed include the campaign aiming to encourage kids to exercise during the summer holidays. Also mentioned is Change4Life previously running initiatives with consumer goods firm Unilever, Asda Stores and beverage brand Pepsi.
ACCESSION #
96584010

 

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