Towards Sustainability Oriented Innovation - Insights from the Sustainable Innovation Lab (SusIN Lab)

von Stamm, Bettina; Ernst, Dorothea; Jeanrenaud, Sally
June 2014
Proceedings of ISPIM Conferences;2014, Issue 25, p1
Conference Proceeding
Innovation has been high up on the agenda of commercial, not-forprofit and government organisations alike and is considered to be key for our future. More recently companies have begun to wake up to the fact that current business models based on abundance are no longer sustainable - a fact that international sustainability research has emphasised for quite some time. This paper will introduce some experiences and lessons learned from case studies shared in the SusIN Lab, an initiative of the University of Exeter. Three workshops and a conference were held between 2012 and 2013, exploring the 3- level NBS model of Innovating for Sustainability in a multi-stakeholder setting: (1) Operational Optimisation, (2) Organisational Transformation, and (3) Systems Building. The SusIN Lab methodology provided an active learning environment, and confirmed that innovating for sustainability is generating new forms of value and competitive advantage for companies. Further research is required to understand the dynamics of innovating for sustainability at different levels; to help populate and generate a maturity model; and to help guide thinking related to large scale system transformation urgently required for a sustainable future.


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