TITLE

7 Critical Facebook and Twitter Tips

AUTHOR(S)
KYLSTRA, CAROLYN
PUB. DATE
June 2014
SOURCE
Folio: The Magazine for Magazine Management;Jun2014, Vol. 43 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips for magazine brands on using online social networking services Facebook and Twitter to grow brand engagement and interest, and to drive more web traffic back to their sites. It suggests knowing the different role played by each social media platform in one's overall brand strategy, and understanding the different types of Facebook posts that benefit the brand in various ways. Also advised is to keep text messages in Twitter called Tweets short.
ACCESSION #
96884147

 

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