TITLE

Falling apple's `next' strategy: Restore loyalty

AUTHOR(S)
Sneider, Daniel
PUB. DATE
January 1997
SOURCE
Christian Science Monitor;1/9/97, Vol. 89 Issue 31, p1
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
Focuses on the introduction of a plan by Apple Computer Incorporated which the company hopes will re-create consumer interest in the Mackintosh computer. Reinstatement of co-founder Steve Jobs; Appearance of Forbes at an annual convention in San Francisco; Purchase of the company, Next Software by Apple.
ACCESSION #
9701201686

 

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