TITLE

Travel packages used to boost ad revenues

AUTHOR(S)
Reina, Laura
PUB. DATE
January 1997
SOURCE
Editor & Publisher;01/25/97, Vol. 130 Issue 4, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that newspapers are boosting their advertising revenues by offering advertisers travel incentive packages acquired through outside marketing companies. Features of the trade-off agreement; Newspapers offering the travel incentive package; Eligibility of salesperson for the vacation package.
ACCESSION #
9702064451

 

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