TITLE

Building a web site strategy shouldn't be left to the techies

AUTHOR(S)
Horwitz, Belle
PUB. DATE
October 1996
SOURCE
American Banker;10/23/1996, Vol. 161 Issue 204, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents several guidelines on how Web site users can effectively use cyberspace to their advantage. Brand development; Selection of Web site developer; Constant feedback-and-response process; Customer focus; Management ability.
ACCESSION #
9702100046

 

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