TITLE

National ad spending up 11.4% for '96

AUTHOR(S)
Endicott, R. Craig
PUB. DATE
March 1997
SOURCE
Advertising Age;3/24/1997, Vol. 68 Issue 12, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at the national media advertising spending in the U.S. in 1996. National media advertising spending in 1996 crested at $66.7 billion, an 11.4% increase from 1995 and the highest annual growth point for the decade, according to 11-media totals compiled by Competitive Media Reporting. Network TV, as it usually does on an annual basis, pulled the largest advertising volume, at $14.4 billion, up 16.5%, followed by spot TV at $14.2 billion, up 7.7%; newspapers at $13.9 billion, up 4.4%; and magazines at $11.2% billion, up 9.5%.
ACCESSION #
9704074601

 

Related Articles

  • Networks View Upfront With Renewed Energy. Consoli, John // Brandweek;1/23/2006, Vol. 47 Issue 4, p6 

    The article focuses on issues concerning advertiser spending on the top six TV networks in the U.S. as of January 2006. The comments of Steve Grubbs, CEO at PHD North America regarding spending in nontraditional media, are given. Speculation regarding how advertisers will get more accountability...

  • Groups' TV Units Show Q3 Declines. Sherman, Jay // Television Week;10/20/2003, Vol. 22 Issue 42, p6 

    Reports on the decline in the profit of newspaper groups' television stations in the U.S. in the third quarter of 2003. Factors behind the decline in profit; Revenue posted by Ganette; Percentage of decline in the revenue of Scripps.

  • THE UPFRONT. Gerster, Alec // Advertising Age;5/3/2004, Vol. 75 Issue 18, pS-10 

    Comments on the need to improve the television upfront advertising process in the U.S. Issues regarding the costs of upfront advertisements; Status of network TV as a business model; Issues facing the TV business.

  • Let's abolish TV political spots. O'Toole, John E. // Columbia Journalism Review;Jan/Feb1972, Vol. 10 Issue 5, p56 

    This article presents the author's opinion on political advertising spots in the U.S. TV broadcasting. We found three-quarters of the sample favoring restriction or control of political advertising on TV. Most were concerned about the inequity of TV time and funds among the candidates. Of those...

  • Outlook for Scatter Remains Uncertain. Mandese, Joe // Television Week;6/9/2003, Vol. 22 Issue 23, p15 

    Forecasts the 2003 to 2004 television advertising marketplace in the U.S. Possible percentage increase in advertising spending in 2003; Significance of upfront advertising deals if they remain stable.

  • Big Media Put Money Where Their Mouth Is. McClellan, Steve // Broadcasting & Cable;6/30/2003, Vol. 133 Issue 26, p12 

    The top five media companies, Viacom Inc., AOL Time Warner Inc., Disney, Fox and General Electric-owned NBC, spent a combined $4.5 billion on TV advertising in 2002. They sell a lot of advertisements, but they buy a lot of them, too. Most of the outlay is to promote theatrical releases produced...

  • In America. Elliott, Stuart // Campaign;4/17/2003, Issue 16, p19 

    The article focuses on the coverage of war between the U.S. and Iraq by major cable television networks in the United States. Fox News Channel delights in repeating two slogans in its aggressive, bombastic promotional campaigns: "Fair and balanced" and "We report, you decide." Fox News Channel,...

  • 'Less Water, More Scotch'. Consoli, John // MediaWeek;1/30/2006, Vol. 16 Issue 5, p4 

    The article reports on the approval by media buyers of the merging of the financially struggling United Paramount Network and Warner Brothers into the CW television network in the U.S. They also warn the new network to keep advertising rates reasonable. Buyers believe that the executives of CW...

  • Business as usual. Consoli, John // MediaWeek;9/27/2004, Vol. 14 Issue 34, pSR4 

    Presents information on the television broadcast advertising spending of several advertisers in the U.S. as of September 27, 2004. Forecasts on the broadcast network advertising revenue from 2004 to 2008; Reason Thursday nights continue to be vital on the advertising revenue of broadcast...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics