TITLE

Wallcoverings manufacturers launch campaign to grow market

PUB. DATE
March 1997
SOURCE
Home Furnishings;Mar/Apr97, Vol. 7 Issue 2, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Wallcoverings Manufacturers Association (WMA) launched a generic public relation-based promotion to stimulate demand. Efforts of the WMA to make wallpaper desirable; Allegations that consumers might be undervaluing the advantages of wallpaper.
ACCESSION #
9704243787

 

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