TITLE

How to target new site promotions

AUTHOR(S)
Ward, Eric
PUB. DATE
March 1997
SOURCE
Advertising Age's Business Marketing;Mar1997, Vol. 82 Issue 2, pM-3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Web marketers are using search engines and directories as a means of promoting Web sites. Problems associated with search engines and directories; Importance of using specialized search engines.
ACCESSION #
9705190127

 

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