TITLE

Determinants of Charitable Giving of Business School Alumni

AUTHOR(S)
Okunade, Albert A.; Berl, Robert L.
PUB. DATE
April 1997
SOURCE
Research in Higher Education;Apr97, Vol. 38 Issue 2, p201
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study investigated the propensity of Business School alumni to donate cash to the alma mater. A logit regression model was fitted to the survey response data from the 1955/56–1990/91 alumni of a large, Carnegie-classified, Doctoral University I public higher educational institution. The marginal probability of giving was found to be significantly related to factors such as time since graduation, major area of degree, willingness to recommend the university to others, household attributes and family ties to the alma mater, the number of other voluntary donors known, and the availability of matching gift accounts where alumni are employed. The logit estimates can be used to predict the likelihood of giving and for selecting fund-raising prospects more efficiently. Potentially rich future research directions are explored.
ACCESSION #
9707211828

 

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