The wired bunch

Edmondson, Brad
June 1997
American Demographics;Jun97, Vol. 19 Issue 6, p10
Focuses how online surveys and focus groups can solve problems in market research. Demographics of Internet users; Comments from online users on market research using Internet than phone or mail research; How online research bypass non-cooperation problems in research; Reasons why marketers prefer online research; How online surveys can change business operation; Weakness of online surveys. INSET: Taking it further..


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