TITLE

The wired bunch

AUTHOR(S)
Edmondson, Brad
PUB. DATE
June 1997
SOURCE
American Demographics;Jun97, Vol. 19 Issue 6, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses how online surveys and focus groups can solve problems in market research. Demographics of Internet users; Comments from online users on market research using Internet than phone or mail research; How online research bypass non-cooperation problems in research; Reasons why marketers prefer online research; How online surveys can change business operation; Weakness of online surveys. INSET: Taking it further..
ACCESSION #
9707300003

 

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