TITLE

Use the web to research case studies

AUTHOR(S)
Wood, Marian Burk
PUB. DATE
August 1997
SOURCE
Marketing News;08/04/97, Vol. 31 Issue 16, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on some Web sites providing interactive marketing education. Interactive marketing education is just a mouse-click away if one knows where to find the appropriate resources. Good starting points, of course, are the on-line resource lists maintained by one's department and/or a school, as well as the Web site of one's marketing textbook. The Web site www.hoovers.com provides access to concise descriptions of thousands of companies and links to 5,000 company Web sites plus much more.
ACCESSION #
9708101930

 

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