TITLE

CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES

AUTHOR(S)
TURBAN, DANIEL B.; GREENING, DANIEL W.
PUB. DATE
June 1997
SOURCE
Academy of Management Journal;Jun97, Vol. 40 Issue 3, p658
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Drawing on propositions from social identity theory and signaling theory, we hypothesized that firms' corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers. Results indicate that independent ratings of CSP are related to firms' reputations and attractiveness as employers, suggesting that a firm's CSP may provide a competitive advantage in attracting applicants. Such results add to the growing literature suggesting that CSP may provide firms with competitive advantages.
ACCESSION #
9708122225

 

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