TITLE

Eroding, but not going away

AUTHOR(S)
Katz, Richard
PUB. DATE
September 1997
SOURCE
Adweek Midwest Edition;09/08/97, Vol. 38 Issue 36, Media outlook '98 p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the growth of the broadcast network business in the United States in 1998. Increase on the critical path method due to the tightening of inventory; Excess demand for television; Barriers towards business growth; Adoption of unique strategies among broadcast networks.
ACCESSION #
9709294746

 

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