Saatchis creates snowy epic for C&G

September 1997
Campaign;09/12/97, Issue 37, p7
Trade Publication
Describes Saatchi & Saatchi's first major brand advertising work for mortgage lender, Cheltenham & Gloucester Building Society (C&G). Emphasis on C&G's speed and efficiency of service; Television commercial featuring an Eskimo boy; Development of a 40-second direct response ad that will concentrate on C&G's cash-back mortgages.


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