Round one of the fall score card

Schneider, Michael
October 1997
Electronic Media;10/06/97, Vol. 16 Issue 41, p4
Focuses on how the broadcast of Major League Baseball playoffs and the World Series has affected television programming at some companies in the United States. Comment from Giles Lundberg, senior vice president of research and marketing at Fox; Views of some media observers; Schedules of some television programs.


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