TITLE

A RESEARCH BASED CASE STUDY ON THE USE OF COMPETITIVE INTELLIGENCE TOOLS IN A MULTINATIONAL CORPORATION

AUTHOR(S)
Breese-Vitelli, Jennifer; Kohun, Fredrick G.
PUB. DATE
July 2013
SOURCE
Issues in Information Systems;2013, Vol. 14 Issue 2, p419
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
With the growth of the global economy, organizations large and small are increasingly recognizing that competitive intelligence (CI) is essential to compete in industry. CI is used to gain an advantage in commerce and is useful for analyzing a company's strategic industry position. To remain current and profitable, organizations invest in new technologies to support CI needs; however, too few employees adequately utilize these technologies. Organizations that invest in new technologies and, in turn, use technologies to develop CI tools need to understand factors that influence utilization of those tools. This study provides industry and academia with information to assist in determining characteristics, specifically attitudes, which influence the frequency of employee CI tools usage. This research provides insight with regard to resource allocation for competitive intelligence tools and supporting technologies. Lastly, if other tools are being used to produce CI and are being developed outside the organization, expenditures made to support and develop tools within the company confines could decrease or become unnecessary.
ACCESSION #
97111256

 

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