TITLE

Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

AUTHOR(S)
Dennis, Alan R.; Valacich, Joseph S.; Carte, Traci A.; Garfield, Monica J.; Haley, Barbara J.; Aronson, Jay E.
PUB. DATE
June 1997
SOURCE
Information Systems Research;Jun97, Vol. 8 Issue 2, p203
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.
ACCESSION #
9712145736

 

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