April 2003
AdMedia;Apr2003, Vol. 18 Issue 3, p47
Trade Publication
The article reports on coverage of the U.S.-led war against Iraq in 2003 by the U.S. media. This war in Iraq, as brought to people live by cable television network CNN, is best described as “militainment” — an over-produced, largely one-sided diary of war accordingly to the U.S. In the first days of its coverage, viewers were in awe of just how close they could get to the action. Indeed Web site of CNN contains a disclaimer, that its news reporting of the conflict is not to report information that puts operational security at risk. At one stage midway through the first week of conflict, CNN reporters found themselves in the uncomfortable position of actually being in a real live firefight with real live Iraqis. Remarkably the anchor apologized to the viewing audience just in case they saw someone get shot. The language of journalists reporting on the war at cable television network BBC is less enthusiastic than their American counterparts. Commercially this war is having an effect on advertising. Reportedly in the U.S., many advertisers are bailing out of news programs, reluctant to have their brands being advertised with the latest death toll.


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