Social Media and the In-House Counsel

Santos, Mathew dos; Leskin, Lori
June 2014
Pharmaceutical Executive;Jun2014, Vol. 34 Issue 6, p50
Trade Publication
The article presents five pressing questions pharmaceutical companies in the U.S. should take note when considering to enter the social media scene. It highlights the regulatory and litigation risks posed by social media for pharmaceutical companies and mentions the significant role of social media in the healthcare system. Among of the question need to consider are increasing the social media presence, fair balance of the company's social site, and off-label use of a company's product.


Related Articles

  • Social Media Networking For Sales Results. See, Alan // Brand Quarterly;Aug2014, p60 

    The article urges employers to empower their employees to use social media, to nurture customer loyalty and business growth. However, to make the transformation most organizations will need to adopt a new mindset. Transformations involve strategy, technology and processes. All departments...

  • Social media savvy. Flaherty, David // Nation's Restaurant News;8/25/2014, Vol. 48 Issue 16, p30 

    The article presents tips for restaurateurs and bar owners on ways to use digital social media to develop customer engagement and increase sales. Topics discussed include the use of social media websites such as Facebook and Twitter to build relationships with customers, connecting with other...

  • Send Your Message Out. Michael Mink // Investors Business Daily;1/21/2015, pA03 

    Among Fortune 500 companies, 83% have

  • The Impact of Social Media on Professional Networking. Johnston, Sarah Lawrence // PA Times;Oct2014 Supplement, Vol. 37, p12 

    The author discusses the influence of social media on professional networking, focusing on the need to carefully handle information online through Facebook, Twitter and LinkedIn. She offers tips on applying social media networking to the professional field which include using technology wisely,...

  • Incorporating social media at work. Lozowski, Dorothy // Chemical Engineering;Jul2015, Vol. 122 Issue 7, p5 

    The author discusses the use of social media for business-to-business (B2B) purposes. Topics covered include the "2015 Social Media Use in the Industrial Sector" survey by information and analysis provider IHS, the survey's finding of LinkedIn as the most popular social media platform among...

  • Washington Roundup.  // BioWorld Today;8/8/2011, Vol. 22 Issue 152, p4 

    This article reports on a survey which found that makers of biologics in the U.S. lag behind other drugmakers when it comes to meeting their postmarket requirements and commitments.

  • Pharma: Other News To Note.  // BioWorld Today;10/10/2012, Vol. 23 Issue 197, p9 

    This section offers news briefs on the U.S. biopharmaceutical industry as of October 10, 2012, which include a multiyear agreement signed by Foundation Medicine Inc. and Eisai Co. Ltd. and a two-year agreement signed by Sanofi SA with Massachusetts General Hospital.

  • FDA Hearing Is all 'aTwitter' Over Internet Advertising Rules. Young, Donna // BioWorld Today;11/13/2009, Vol. 20 Issue 220, p1 

    The article reports that the U.S. Food and Drug Administration (FDA) now uses Twitter to communicate to the public, but drugmakers complain that the agency's rules for promoting medicines online still lack clarity. On November 12, 2009, FDA held a two-day meeting to discuss what types of medical...

  • Social media is so vital, even FDA is stepping to it. Barrette, Jack // Medical Marketing & Media;Jul2010, Vol. 45 Issue 7, p25 

    In this article the author discusses the importance of social media in the customer engagement of the parmaceutical industry in the U.S. He states that social media is an important as an additional tool for the initiative of the Federal Drug Administration (FDA) to address the social media...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics