TITLE

3D Printing - what's in it for marketers?

AUTHOR(S)
Friedlein, Ashley
PUB. DATE
August 2014
SOURCE
Marketing Week (Online Edition);8/14/2014, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how 3D printing could provide a new dimension to a brand's offering in multiple ways. These include personalised experiences, creative campaigns, product development and co-creation, building customer support and loyalty, promoting corporate social responsibility and the environment, and online/offline integration.
ACCESSION #
97476853

 

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