TITLE

Mini: Foreign cars (1973)

AUTHOR(S)
Bremner, Richard
PUB. DATE
August 2014
SOURCE
Autocar;8/13/2014, Vol. 281 Issue 6112, p106
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article present's author's views regarding the role of advertisements in automobile industry.
ACCESSION #
97481980

 

Related Articles

  • It's the Same…But Different: Your customers leverage the Internet, so should you. Simmons, Jack // Ward's Dealer Business;Mar2007, Vol. 41 Issue 3, p50 

    The article focuses on the benefits of using of Internet and other media as a way to advertise automobiles in the automobile industry in the U.S. According to the author, one major benefit of using the Internet is that customers can conduct research instantly across multiple manufacturers and...

  • Land Rover deals out mystic blitz. Kimberley, Sara // Precision Marketing;2/9/2007, Vol. 19 Issue 8, p3 

    The article reports on the integrated campaign developed by Land Rover Ltd., for the promotion of its latest Freelander 2 in Great Britain. A direct mail pack is included in the campaign, which was developed by Craik Jones Watson Mitchell Voekel, exploring the television advertisement's mystic...

  • The Hard Sell on M.P.G.  // Time;Apr1974, Vol. 103 Issue 13, p88 

    The article focuses the move of the automobile makers and their dealers to advertise that their cars get astonishing gas mileage in the U.S. It mentions that television host Hugh Downs has been proclaiming on national television that he got 19.7 miles per gallon (m.p.g.) driving a Ford LTD...

  • REFLECTIONS ON CONTENT ANALYSIS OF INDIAN MAGAZINE ADVERTISEMENTS OF 1995 and 2005. Panigrahi, Bhagaban; Misra, Ranjita; Bala, Ranjan Kumar // International Journal of Business Research;2010, Vol. 10 Issue 1, p163 

    This study used content analysis to compare information cues and appearance of advertisements in popular Indian magazines over a decade, between 1995 and 2005, in India. Four categories of English language magazines consisting of business, entertainment, general interest, and women's were...

  • Analysis of the automotive industry in Romania. PALADE, Alexandra; BRĂTUCU, Gabriel; DEMETER, Timea; OPRIŞ, Mădălina-Adina // Romanian Journal of Marketing;jul-sep2014, Issue 3, p9 

    The article begins with a short analysis of the scientific literature, regarding the importance of marketing communication. Then, it continues with the description of the auto market from Romania, followed by the analysis of advertisements used in the automotive industry. For this study the...

  • Strike by writers makes TV iffy for auto marketers. Chappell, Lindsay // Automotive News;1/21/2008, Vol. 82 Issue 6291, p75 

    The article reports on the move of Nissan North America Inc. to launch major media marketing for the redesigned of its automobiles Nissan Murano crossover and Infiniti EX crossover. Ben Poore, vice president of marketing communications of the company, revealed that the company will find time to...

  • Self-Competition?: Exploring the real value of ad groups. Banks, Cliff // Ward's Dealer Business;May2008, Vol. 42 Issue 5, p4 

    The article presents the author's perspective about the real value of local dealer advertising groups in automobile industry in the U.S. He said that many automobile dealers are not sure of the value and could not even agree as to what the purpose is for those advertising groups. The author...

  • Researching consumer needs drives OEM success. Morrison, Mary E. // B to B;6/9/2008, Vol. 93 Issue 8, p18 

    An interview with Craig Fitzgerald, partner at Plante & Moran LLP in the U.S. is presented. When asked how automotive suppliers should market their products to automakers, he refers that consumer needs should be addressed. Craig expresses that suppliers and automakers must develop products...

  • Mercury campaign goal: Win over Gen X. Stein, Jason // Automotive News;5/24/2004, Vol. 78 Issue 6094, p34 

    Mercury, which has attracted generations of older buyers to its flagship Grand Marquis sedan, now covets a much different target demographic, Gen X. Starting this fall, Mercury will build a brand campaign around launches of its Mariner SUV and Montego sedan. Mark Rush, a dealer at Rush...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics