TITLE

Royal Bank of Scotland drops RBS branding

PUB. DATE
August 2014
SOURCE
Marketing Week (Online Edition);8/19/2014, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of the Royal Bank of Scotland (RBS) to drop the RBS name from its branding in Scottish branches to reconnect with its heritage in its home country. Topics discussed include the restructuring of the bank's brand estate, measures introduced in 2014 as part of the restructuring effort, and a description of the redesigned branches according to a spokeswoman.
ACCESSION #
97556546

 

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