Royal Bank of Scotland drops RBS branding

August 2014
Marketing Week (Online Edition);8/19/2014, p8
Trade Publication
The article reports on the move of the Royal Bank of Scotland (RBS) to drop the RBS name from its branding in Scottish branches to reconnect with its heritage in its home country. Topics discussed include the restructuring of the bank's brand estate, measures introduced in 2014 as part of the restructuring effort, and a description of the redesigned branches according to a spokeswoman.


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